melita accessories
A funky accessories brand which designed to add a sweet boost to your personality, confidence and edgy mood for the day.
Brand Identity
BRAND IDENTITY: This funky accessories brand aims to boost daily confidence. Accessories are not stand-alone items. Just like the right collection creates a statement, this brand makes pieces that complete and enhance your day.
Maintaining a cohesive, balanced edgy, funky look was challenging because the client wanted to resonate with a diverse target audience to convey the brand's unique personality. Incorporating multiple accessories within the illustrations for the packaging design assisted with the uniqueness.
The final brand identity design successfully captured the essence of the brand concept with a playful, vibrant, and modern logo. The design featured several accessories coming together in a cohesive and visually pleasing manner, creating a self-contained and unique mark.
